SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a web search engine's unpaid results—often referred to as
"natural", "organic", or "earned" results. In general, the
earlier (or higher ranked on the search results page), and more frequently a
site appears in the search results list, the more visitors it will receive from
the search engine's users; these visitors can then be converted into customers.[1]SEO may target different
kinds of search, including image search, video search, academic search,[2] news search, and
industry-specific vertical searchengines.
SEO differs from local search engine
optimization in that the latter is focused on optimizing a
business' online presence so that its web pages will be displayed by search
engines when a user enters a local search for its
products or services. The former instead is more focused on national or
international searches.
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