Thursday, 5 April 2018

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Event Management


Meaning

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event


The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Each event is different in its nature so the process of planning & execution of each event differs on basis of a type of event.


The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate the achievement.


Event manager

The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.

Event venue

An event venue may be an onsite or offsite location. The event manager is usually not responsible for operations at the rented event or entertainment venues, but will monitor all aspects of the event on site. Some of the tasks listed in the introduction may pass to the venue, but usually at a cost.
Corporate event managers book event venues to host corporate meetings, conferences, networking events, trade shows, product launches, team building retreats or training sessions in a more tailored environment.

Tuesday, 3 April 2018

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5 Interesting Facts On India That You Had No Idea About

Kumbh Mela gathering visible from space

The 2011 Kumbh Mela was the largest gathering of people with over 75 million pilgrims. The gathering was so huge that the crowd was visible from space.

Bandra Worli Sealink has steel wires equal to the earth's circumference

It took a total of 2,57,00,000 man hours for completion and also weighs as much as 50,000 African elephants. A true engineering and architectural marvel.

 The highest cricket ground in the world

At an altitude of 2,444 meters, the Chail Cricket Ground in Chail, Himachal Pradesh, is the highest in the world. It was built in 1893 and is a part of the Chail Military School.

Water on the moon was discovered by India


In September 2009, India's ISRO Chandrayaan- 1 using its Moon Mineralogy Mapper detected water on the moon for the first time.

The first rocket in India was transported on a cycle

The first rocket was so light and small that it was transported on a bicycle to the Thumba Launching Station in Thiruvananthapuram, Kerala.


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Bluebox Event Designs and Constructions

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Bluebox Event Designs and Constructions

https://www.blueboxnetwork.pro/

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Thursday, 29 March 2018

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What is organic reach on facebook ?

What Exactly Is Organic Reach On Facebook

Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts as well as your Facebook page.
On the other hand, paid reach includes the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach.
But it’s not so simple.
How people engage with your content has a lot to do with reach.
Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).
Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.
It’s best to vary your posts to include different types of content:
  • Brand story posts
  • Authority building posts
  • Lead nurture posts
  • Personal posts

How To Track and Analyze Your Current Organic Reach

Without this diagnosis, you won’t know where to concentrate your efforts.
Let’s jump in.
Step 1: Export insights data from Facebook
First, click on the “Insights” tab at the top of your page.
Screen Shot 2017 07 01 at 4.53.26 PM
At the top of the insights page, there’s a button that will allow you to export your data both on a page and post level.
Screen Shot 2017 07 02 at 2.08.31 PM
A window will pop up with three different options for your insights:
Screen Shot 2017 07 01 at 5.05.16 PM
Select your option and click “Export Data.” Your data will be saved onto an excel file.
Step 2: Delve in deeper with your post metrics
In my experience, post level metrics are more insightful than page metrics.
Page metrics will give you a great panoramic view of your performance. On the other hand, post metrics will give you a more detailed look at how users are interacting with your content.
And that’s what really makes the difference.
To get a deeper view, go to “Posts” and then “Post Types.”
Screen Shot 2017 07 01 at 4.57.08 PM
With the data you collect, you can tell:
  • Which posts have the highest organic reach
  • What types of posts that your audience prefer
  • Number of likes on each post
These will give you a good guideline for launching an effective content strategy.
Step 3:  Fine tune your data and select only the metrics that you need
Not all of the data points will be useful.
You need to sift through them and choose the ones that make sense for you.
Here are the ones that are usually most telling:
  • Organic reach
  • Engagement
  • Link clicks
  • Number of people who gave negative feedback
Now that you’ve analyzed your organic reach, it’s time to make some improvements.

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