What is seo and its techniques

Search engine optimization

In simple words, SEO or Search Engine Optimization denotes to any activity performed for the

improvement of Search Engine rankings of websites, products, services or other content. It shows

unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

The ranking over search engines matter because users pay more heed to the first 5 searches on

Google. Moreover, the users tend to trust Google’s refined search results because they consider

these searches to be more authentic and specific.

Types Of Seo 

1. On Page Seo :

On page SEO refers to all the activities performed within the websites to get higher ranking

and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any

web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

2. Off Page Seo :

Off page SEO relates to the other aspects that influence the search ranking of websites on the

Search Engine Result Page.

It refers to the promotional activities, such as content marketing, social media and link building

performed outside the boundaries of any web page to improve its search ranking.

Types Of Seo Techniques 

1. Black Hat Seo 

It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

A few black hat SEO techniques are:

Link Farming

Hidden text

Gateway or Doorway pages
Cloaking
Keyword Stuffing

2. White Hat Seo :

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.

Steps for on page seo

Following are the steps for on page seo :

Step 1 :  Understand HTML Structure

HTML Structure 

<html>

<head>
<title> include your main focus keyword(65 characters limit )</title>
<meta name=title content"main focus keyword(69 characters limit )"  />
<meta name=description content="main focus keyword(155 characters )"  />

<meta property="og:type" content="company"/>
<meta property="og:site_name" content="your website name"/>
<meta property="og:title" content="seo title with main focus keyword"/>
<meta property="og:url" content=”webpage address”

<meta property=”og:description”content=”enter your webpage description with main focus keyword”/>

<meta property=”og:image” content=”enter your webpage image address”
<meta name = ”twitter: card” content=”summary’/>

<meta name =’’twitter:site” content=twitter username”/>

<meta name=”twitter:creator”content=”twitter username”/>

<meta name=”twitter:title” content=”enter  your page title with main focus keyword “/>

<meta name=”twitter:description”content=”enter your web page description with main focus keyword”/>

<meta  name=”twitter :image” content=”enter your web page address”/>

</head>

<body>

</body>

</html>

Part One <head> </head> Contains Search Engine Title And Search Engine Description
Part Two <body> </body> Contains Page Content , Text image And video

Note : Close With (/) For Ex </head> </body>

Step 2 : Save File Name With Rules Of " Seo Friendly URL "

Rules For SEO Friendly URL

1.URL Or Web Address Must Include Keyword

2.It Should Be In Small Letter

3. Separate Each Word With Hyphens 

For Ex. My Keyword Is Digital Marketing Course In Virar

Go To Notepad++ 

Enter HTML Structure 

Save As digital-marketing-course-in-virar

Step 3 : Page Title (Length 65-70 Characters Including Spaces)

Format : <title>Find best digital marketing course in virar </title>

Note : It Should Include Keyword

Step 4 : Description (Length 155 Characters Including Spaces)

Format : <meta name=description content="we provide best digital marketing course in virar , with live projects"/>

Note : It Should Include Keyword

Step 5 : Page Main Heading (Under <body> </body>

<h1>Best digital Marketing Course institute in virar </h1>

Note : It Should Include Keyword ,

Ctrl+U For View Code ,

<p> Include Your Main Focus Keyword In First 100 Characters ,
Use LSI Keywords In Your Paragraph ,

Use Internal And External Link In Your Paragraph .

What Is LSI Keywords ?

LSI Keywords (Latent Semantic Indexing) Are Basically Keyword That Are Semantically Related To Your Primary Keyword .
For Ex - Primary Keyword In "Digital Marketing" Then Searches Related To Digital Marketing Suggested By Google Are LSI Keywords .
Digital Marketing Examples ,
Role Of Digital Marketing ,
Digital Marketing Course ,
Digital Marketing Wiki ,
Digital Marketing Google ,
Digital Marketing Online Course ,
How To Do Digital Marketing ,
Digital Marketing PDF.

These Are LSI Keywords.

Internal Links

While Redirect From One Page To Another Page Domain Name Will Remain Same
For Ex- www.abc.com/index.html - www.abc.com/about.html
Here www.abc.com Is The Domain Name Which Is Same In Both The Links.
index.html And about.html Are Name Of Pages .

External Links


While Redirect From One Page To Another Page Domain Name Will Remain Different
For Ex- www.abc.com/index.html - www.pooja.com/ok.html
Here Domain Name Is Different .

Internal And External Link Code Format
<a href="  " title=" ">Anchor Text </a>
href="Seo Friendly Url"
title="Include Relevant Keyword"
Anchor Text= Include Relevant Keyword
Anchor Text Will Show To User

Ex- <a href="digital-marketing-course-syllabus.html" title="digital marketing syllabus">digital marketing course syllabus</a>

Display Image Format
<img src="seo friendly url" alt="include relevant keyword " />

</p> - Paragraph Closed

Step 6 : <h2>.........</h2>
<p>
</p>
(Rules as following step 5)

Step 7 : <h3>.......</h3>
<p>
</p>

Step 8 : </body>
</html>.