What Is Google Sandbox ?

            What is google sandbox ?

Google sandbox is a filter placed on new websites as a result of which a site does not receive good ranking for its most important keyword or phrase even with good content a site is may still significantly affected by the sandbox effect .

A site is a sand boxed when it is new and does not rank for the keyword phrases that are not incredible competitive in google .

The google sandbox theory is that Google puts new websites into a “Sandbox” before they can rank well in a Google search and make their way to the top of a search result. Google wants to make sure that a website is legitimate and not just a fly-by-night website that was set up with bad intentions before it ranks it prominently on the SERP (search engines results page). The theory is used to explain why newly-registered domains or domains that change ownership hands frequently rank poorly no matter how well they are optimized.

Websites need to prove that they are worthy of ranking, which takes time. In order to gain search engine trust over time a website should produce quality content that will generate natural inbound links and social media activity (shares, likes, comments, etc.). As a site ages and it begins to earn this trust, it improves the chances that the site will be taken “out of the sandbox”.

Of course, the Google Sandbox Effect is only a theory that has been developed by SEOs over the years. Google has not confirmed or acknowledged this which means that the Sandbox Effect has not been clearly proven. However it continues to be believed by many webmasters since brand new websites continue to take time to rank prominently.

While it may be frustrating if your site is in this so-called “Sandbox”, the purpose is clear. Google does not want spam sites to quickly reach the top of the search results. If it was easy to get to the top, spammers would continually just buy a new domain. It would also mean that webmasters would put up a quick site for a specific promotion and then that site would become irrelevant once the promotion was over, even if the site was still showing up in search.

How do I get out quickly from Google sandbox effect?

The easiest way is to focus on creating plenty of good quality content.

Although Google has never acknowledged the sandbox effect it is known that all new websites do appear to be stalled in their SERPs after a period. This is probably due to a number of factors, which as soon as you address this will move you on your way;

Avoid following things to get out  from google sandbox ?

1.       Low level of content - limited amount

2.      Lack of articles on similar themes i.e. low level of authority

3.      Lack of links (all related to limited content)

4.      Lack of a social presence (new site will evolve over time)

How long ago was your website submitted/indexed?

Barring any recent submissions, here is what you need to take a look at:

1.       Keywords - does each one of your pages have a focus on at least one keyword?  Are you using that keyword in the title of the page/heading of your posts?  Are you using keywords as part of your anchor text, alt tags and utilize meta tags?  But don't spam keywords or your pages/posts will be flagged as spam.

2.      Content - Content, content, content!  Each page should have a minimum of 300 - 500 words, preferably more in order for Google and other search engines to be able to tell what your page is about and indexes it properly or simply flags it as duplicate content.  If it is duplicate content, delete it!

3.      Social Media - If you are not already using social media, START!  If you are using social media and you have it set up to syndicate content or even just manually submit the content, make sure that it has links going back to your pages, posts and offers.  This also starts the ball rolling with building quality back-links.

4.      Meta - Include meta descriptions for at least all of your main pages, preferably for every page and post you publish.  This gives the search engines additional fodder to weight the importance of your website and to display it in results.

5.      Page Load Speeds - If it takes forever for your page to load, it doesn't matter how much groovy content you got, Google is not going to list you very high in any search results.

6.      Localize - if you business only services a specific location, region, nation or language, be sure that you include that in your keyword/SEO efforts.  This will jump you up in the search results faster than a 1,000 ferrets submitting your website to search engines every day.

7.      Blog - if you don't have a blog, GET ONE!!!  Blog often, three to five times per week for at least six months, but make sure that it is great content that people want to consume!