Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
Advantages of google adwords :
Advantages of google adwords :
- Measurable
There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.
- Cost Effective
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless. More importantly, if you’re working with skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs!
- Highly Targeted
As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
5 Location Targeting: Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown. You can choose locations such as entire countries, areas within a country, cities, territories, or even a radius around a location. More importantly, AdWords allows you to target people searching for or viewing pages about your targeted location, even if they may not be physically located in your target location.
6 Mobile Targeting: Enhanced campaigns allows advertisers to target mobile device users. This is especially important because the mobile consumption of information and mobile search queries are growing exponentially each year. At the same time, devices are evolving quickly with a growing list of capabilities so enhanced, mobile targeting with Google AdWords provide new opportunities to target the right audience at the right time. This is especially important for advertisers who want to customize their ad text or extensions to grab the attention of customers when they’re viewing the ad on a mobile device.
7 Language Targeting: AdWords has over 40 language options for campaign targeting.
8 Time Targeting: AdWords allows advertisers to select specific hours during the day for optimal targeting.
About Ad Words campaign types
Advertising with AdWords starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you'd like to show ads on Google.com to get more visitors to your website, you should choose a Search Network campaign.
Each advertising network has different types of campaigns to suit your goals. This article goes through some campaign types.
As you get started with your campaign setup, you'll be asked to pick a campaign type and campaign subtype.
The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads. Learn more about targeting your ads.
Campaign types include:
- Search Network with Display Select
- Search Network only
- Display Network only
- Shopping
- Video
- Universal app
The campaign subtype determines which settings and options are available, such as the types of ads you can design. These options let you tailor your campaign to match your business goals and focus on the features most relevant to you.
Campaign subtypes include:
- Standard
- All features
- Marketing objectives
Campaign types are centered around Google's advertising networks: the Google Search Network, the Google Display Network, and the YouTube Network.
These networks make up all of the places where your ads can appear, including Google sites, websites that show relevant Google ads, and other placements—like mobile apps.
Choose a network setting by selecting a campaign type for your campaign.
About Search Network only campaigns
Ads in a "Search Network only" campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. For example, say you run a local music school. A "Search Network only" campaign lets you show your text ads to high-potential customers right when they’re searching for "guitar lessons."
This article explains how "Search Network only" campaigns work.
How it works
Ads are matched to search results pages based on the terms or phrases someone searches. For example, a search on Google for "home plumbing repair" might show an ad that uses that phrase as a keyword.
Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they're much more likely to find your ad helpful, and click it.
A Search Network only campaign may be a good option for you if you meet one or more of the following criteria:
- You want your ads to appear near Google search results
- You only want to reach customers searching for your specific product or service
"Search Network only" campaign subtypes
Both subtypes of "Search Network only" campaigns allow you to show keyword-targeted text ads on the Google Search Network.
Search Network only (Standard)
Available features
- Basic location targeting
- Basic bidding and budget settings
- Common ad extensions to include a phone number, URL, location, or social link
- Language targeting
Unavailable features
- Advanced social and experimental settings
- Ad scheduling and ad delivery method options
- Advanced location options
- Mobile app extensions
- Advanced keyword matching
- IP exclusions
- Dynamic tracking URLs
- Remarketing lists for Search ads
Search Network Only (All features)
All the standard settings, plus ad delivery methods, and all ad extensions. Learn more about ad extensions.
Specialized "Search Network only" campaign types
About Display Network only campaigns
"Display Network only" campaigns are best if you'd like to show ads on websites and apps when your keywords are related to the sites' content.
This article explains the different components of "Display Network only" campaigns and how you can use them. Learn more about how your ads are shown on the Display Network.
How it works
Your ads are matched to websites or mobile apps (called placements) that include content that's related to your business or to your customers' interests. You can set up targeting to match your ads to the most relevant Display Network sites based on their topics, interested audiences, demographics, and more. Learn more about targeting features on the Display Network
When to choose it
- Recommended for more experienced AdWords advertisers
- You want to reach customers while they're browsing online
- You're interested in building awareness for your brand across a large audience.
Display Network only campaigns are usually focused on increasing awareness of your business, or giving a vivid impression of your brand. These campaigns allow a much wider variety of ad formats and different ways to find your customers based on their interests.
Example
You work for a record label and want to increase exposure for a new band or get more ticket sales.
A "Display Network only" campaign lets you reach people visiting music-themed sites, such as blogs about live shows or sites that review new music.
"Display Network only" campaign subtypes
Display Network only (All features—Standard not available)
Text, image, rich media, and video ads settings for the Google Display Network:
- Basic location targeting
- Basic bidding and budget settings
- Some ad extensions (to include, for instance, a phone number, URL, or location)
- Language targeting
- Option to target by operating systems, device models, carriers, and wireless networks
- Ad delivery methods
Specialized "Display Network only" campaign types:
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