Facts about digital marketing

Email Marketing

• In the last 6 months email opened by mobile devices increased 80% worldwide.
• Emails with no subject line were 8% more likely to be opened than those with.
• Average yield for email marketing is $44.25 on the dollar.
• 85% would prefer leaving their email address for an e-book than a tweet.
• 42% of consumers say familiarity with the senders name influences whether or not they will open a promotional email.

Blogs and Content Marketing

• Blogs have 63% more influence over purchasing decisions than the newspaper.
• Companies that blog more than 15 times per month get 5 times the traffic.
• The average length of a top ten page has 2000 words.
• If a post is longer than 1,500 words it will likely have 68.1% more tweets and 22.6% more Facebook likes.
• Posts with 10-18 word titles receive more likes.
• Articles with photographs receive 94% more views.
• Infographics allow companies to grow by 12% on average.
• After increasing the number of pages on their site from 10-15, companies saw an average increase in sales leads of 55%.
• 47% of Americans say that Facebook is the number one influence over their purchases (social media today).
• 78% of CMO’s believe that custom content is the future of marketing.

Video

• Using video on landing pages increases conversions by 86%.
• Videos receive 267% more links than other posts.
• 58% of people will stop watching a video within the first 90 seconds.
• 20% of visitors read text on your page, 80% will watch a video.
• A prospective customer is 144% more likely to buy when there’s a product video featured.

Mobile

• 50% of all searches begin on a mobile device.
• 88% of mobile searches are for local businesses.
• 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops.
• Mobile traffic has a growth rate of 125%, desktop traffic is growing at a rate of 12%.
• By 2018 6.2 million people will have mobile devices.
• 173 million US consumers have a smartphone.
• 81% of smartphone users research products or services on their devices.
• 74% of mobile users make internet searches before making a purchase.

Now that you know that stats, would you like some assistance developing your online presence? If so, give us a call and our talented team of professionals will be happy to assist your business in achieving its goals.