What is seo and its techniques

Search engine optimization

In simple words, SEO or Search Engine Optimization denotes to any activity performed for the

improvement of Search Engine rankings of websites, products, services or other content. It shows

unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

The ranking over search engines matter because users pay more heed to the first 5 searches on

Google. Moreover, the users tend to trust Google’s refined search results because they consider

these searches to be more authentic and specific.

Types Of Seo 

1. On Page Seo :

On page SEO refers to all the activities performed within the websites to get higher ranking

and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any

web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

2. Off Page Seo :

Off page SEO relates to the other aspects that influence the search ranking of websites on the

Search Engine Result Page.

It refers to the promotional activities, such as content marketing, social media and link building

performed outside the boundaries of any web page to improve its search ranking.

Types Of Seo Techniques 

1. Black Hat Seo 

It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

A few black hat SEO techniques are:

Link Farming

Hidden text

Gateway or Doorway pages
Cloaking
Keyword Stuffing

2. White Hat Seo :

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.