Event Management

Meaning

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event


The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Each event is different in its nature so the process of planning & execution of each event differs on basis of a type of event.


The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate the achievement.

Event manager

The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.

Event venue

An event venue may be an onsite or offsite location. The event manager is usually not responsible for operations at the rented event or entertainment venues, but will monitor all aspects of the event on site. Some of the tasks listed in the introduction may pass to the venue, but usually at a cost.

Corporate event managers book event venues to host corporate meetings, conferences, networking events, trade shows, product launches, team building retreats or training sessions in a more tailored environment.