Seo Executive Questionnair

Some Questionnaire for the profile of SEO Executive

1.What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking

and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any

web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

2.What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web

pages to users when requested. Web server accepts and processes requests sent via HTTP.

For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

3.What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

4.What is crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

5.What is Indexing?

Ans.Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

6.What is SERP?

Ans.Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

7.What is organic result?

Ans.Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

8.What are paid results?

Ans.Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

9.What is “Google Suggest” or “Autocomplete”?

Ans.Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.

For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like“Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

10.What is long tail keyword?

Ans.. Long tail keywords are phrases containing over 4+ words that make search results highly specific.

These long phrases are used by smart SEO experts when they attempt to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.

Also, long tail keywords are easy to rank compare to single word keyword.

11.What are LSI keywords?

Ans.LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

How to find LSI keywords?

Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” 

12.What is Canonical URL?

Ans.Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

For example, most people would consider these the same urls:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

But technically all of these urls are different.

13.What are heading tags?

Ans.In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.

Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

14.What is Page Title?

Ans.Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL  and also appears at the top of a browser.

It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.

15.What are backlinks?

Ans.. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

16.What is a Do-Follow link?

Ans.A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

17.What is a No-Follow link?

Ans.A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.

No-follow link attributes are structured in the following manner:

<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

18.What is robots.txt?

Ans.Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
https://www.websiteplanet.com/webtools/robots-txt/

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you  want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *
Disallow: /

IF you  want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot
Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

19.What are doorway pages?

Ans.Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

20.What is anchor text?

Ans.Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.

21.What is Google Webmaster Tools/Google Search Console?

Ans.It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console.

Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .

22.What is Google Analytics?

Ans.. Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

23.What is Guest posting?

Ans.. Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.

Following is an example of guest posting Author bio:Blogs are the most popular platform for guest posting. This is a great way to build an online reputation, backlinks and for a company to get much needed recognition.

24.What is Google Algorithm?

Ans.Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.

Google uses numerous other criteria that change periodically to deliver more relevant results.

25.What is Blog commenting?

Ans.Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

26.What is Google Panda?

Ans.. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Google Panda was created to target sites that publish low quality content and penalize them if possible.

27.What is Google Penguin?

Ans.Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

28.What is Google Hummingbird?

Ans.Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

29.What is cloaking?

Ans.Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.

The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

30.What is Google sandbox?

Ans.Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

31.What is keyword density?

Ans.Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.