How to boost your posts on facebook

How to boost your posts

Boosted Posts are an easy way to reach more people in News Feed.

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Step 1. Post engaging content

Create a new post or go to any post you have recently created on your Page’s Timeline. This can be a status update, a deal, a photo or a video. Remember, posts that include photos and videos are more engaging than plain text.

Tip: To increase traffic to your website, promote a post that includes a link to your site. Most of the post will be clickable and more effective to get people from News Feed to your website.

Step 2: Click Boost Post

Create a new post or go to any post you have recently created on your Page’s Timeline. This can be a status update, a deal, a photo or a video. Remember, posts that include photos and videos are more engaging than plain text.

Tip: To increase traffic to your website, promote a post that includes a link to your site. Most of the post will be clickable and more effective to get people from News Feed to your website.

Step 2: Click Boost Post

On the bottom right-hand corner of the post, click on the Boost Post button. A drop-down will appear to get you started.

Step 3: Choose your audience

It is important to reach the right audience with your post. In the drop-down, you can select People who like your Page and their friends or you can choose your own target audience by selecting People you choose to target. When you select People you choose to target, you can target people by location, age and gender.

Step 4: Choose your budget

You can boost your posts for as little as £3 and will get more reach by increasing your budget. Type in your dollar value, and we’ll show you the number of people your post will reach. A good place to start is a £20 budget.

Step 5: Boost your post

Choose how you want to pay and then click the Boost Post button. Promoted Posts run for one day once promoted.

Note: Sometimes we may not be able to spend the budget you've chosen in just one day. If that happens, your promotion will be extended for an additional day, but you will only pay the amount you have selected.

Step 6: Measure your results

For best results, check out your ad performance anytime from the Boost Post button on the post. You can also track your promotion and review your Page Insights to see which types of posts resonate best with your audience.

Promote your Posts

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Social Media Marketing Training In Andheri

An social media marketing company in andheri having expertise in social media consulting and Internet services with expert virtual marketing ecosystem practices .

Why Join us For social media Marketing training

We are on Top Google Results for the competitive Keywords like Digital Marketing Training in andheri & other SEO related keywords. Our results speak for themselves Training is provided by Digital Marketing Industry Experts we created many leading social media Marketing Professionals in India in the past 4 years 100% Practical Training and students will be working on real-time projects Only Digital Marketing Institute in andheri where training on Advanced Digital Marketing Tools will be provided Job Placements in leading Digital Marketing companies in andheri Post Training Support Smaller batches of 4-5 members to enable better learning Flexible batches (Weekday and Weekend batches)

High-Level Digital Marketing Course Syllabus

Module 1: Digital Marketing Strategy & Channels
Module 2: Web Design Methodologies & Hosting
Module 3: Search Engine Optimization (SEO)
 Module 4: Google My Business – Dominating Local SEO
Module 5: Google Webmasters & Analytics
Module 6: Pay Per Click (PPC)/ Search Engine Marketing (SEM)
Module 7: Social Media Optimization (SMO)
Module 8: Social Media Marketing (SMM)
Module 9: YouTube & Video Marketing
Module 10: Email Marketing
Module 11: Online Reputation Management

Seo Executive Questionnair

Some Questionnaire for the profile of SEO Executive

1.What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking

and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any

web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

2.What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web

pages to users when requested. Web server accepts and processes requests sent via HTTP.

For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

3.What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

4.What is crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

5.What is Indexing?

Ans.Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

6.What is SERP?

Ans.Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

7.What is organic result?

Ans.Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

8.What are paid results?

Ans.Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

9.What is “Google Suggest” or “Autocomplete”?

Ans.Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.

For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like“Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

10.What is long tail keyword?

Ans.. Long tail keywords are phrases containing over 4+ words that make search results highly specific.

These long phrases are used by smart SEO experts when they attempt to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.

Also, long tail keywords are easy to rank compare to single word keyword.

11.What are LSI keywords?

Ans.LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

How to find LSI keywords?

Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” 

12.What is Canonical URL?

Ans.Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

For example, most people would consider these the same urls:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

But technically all of these urls are different.

13.What are heading tags?

Ans.In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.

Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

14.What is Page Title?

Ans.Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL  and also appears at the top of a browser.

It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.

15.What are backlinks?

Ans.. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

16.What is a Do-Follow link?

Ans.A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

17.What is a No-Follow link?

Ans.A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.

No-follow link attributes are structured in the following manner:

<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

18.What is robots.txt?

Ans.Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
https://www.websiteplanet.com/webtools/robots-txt/

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you  want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *
Disallow: /

IF you  want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot
Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

19.What are doorway pages?

Ans.Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

20.What is anchor text?

Ans.Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.

21.What is Google Webmaster Tools/Google Search Console?

Ans.It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console.

Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .

22.What is Google Analytics?

Ans.. Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

23.What is Guest posting?

Ans.. Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.

Following is an example of guest posting Author bio:Blogs are the most popular platform for guest posting. This is a great way to build an online reputation, backlinks and for a company to get much needed recognition.

24.What is Google Algorithm?

Ans.Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.

Google uses numerous other criteria that change periodically to deliver more relevant results.

25.What is Blog commenting?

Ans.Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

26.What is Google Panda?

Ans.. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Google Panda was created to target sites that publish low quality content and penalize them if possible.

27.What is Google Penguin?

Ans.Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

28.What is Google Hummingbird?

Ans.Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

29.What is cloaking?

Ans.Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.

The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

30.What is Google sandbox?

Ans.Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

31.What is keyword density?

Ans.Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.

Techniques Of Digital Marketing

The 7 big categories of online marketing are :

1.Search Engine Marketing (SEO)

In simple words, SEO or Search Engine Optimization denotes to any activity performed for the
improvement of Search Engine rankings of websites, products, services or other content. It shows
unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites.
The ranking over search engines matter because users pay more heed to the first 5 searches on
Google. Moreover, the users tend to trust Google’s refined search results because they consider
these searches to be more authentic and specific.

2.Search Engine Marketing (SEM)

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

3.Content Marketing

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.[1] It is often used by businesses in order to:

• Attract attention and generate leads
• Expand their customer base
• Generate or Increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create willingness to purchase products from the company in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience.

Why Content Marketing?

Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:

1. Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
2. Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
3. Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
4. Buy. Finally, the customer makes their decision and moves forward with the transaction.

Content Success Factors 

• Clicks and staying power. The first indicator of content success comes in the form of clicks and visits. These are measurable instances that indicate your content was worth exploring to the average visitor. Online users are exposed to hundreds, sometimes thousands of pieces of content in a given day, so if yours manages to attract them enough to click on your headline and at least skim through your material, you can consider the piece somewhat successful.
• Comments and engagements. Users may be reading your content actively, but how much has your content engaged them? There are a few different ways to define engagements, but comments are a good standby. You can also measure engagements as link clicks, quiz completions, or conversions, depending on what interactive elements are present in your piece. In any case, more comments and engagements is an indication of more engaging material.
• Links and shares. Finally, the number of links and shares your content earns is an indication of how authoritative or valuable people believed it to be. The more of these you get, the higher it’ll rank in Google searches, the more visibility you’ll receive, and the better reputation you’ll earn as a brand.

5 Key Factors For Successful Content

1. Quality

“Quality content” is so much more than a catchy buzzword for marketers. It’s one of the factors that search engines use to determine your rankings, so it’s imperative that your content is up to scratch. Spelling mistakes, typos and broken links are not acceptable in the digital age.

2. Powerful Titles

At the ideation phase, it’s important to establish your predominant target audience and research what your competitors are producing. This way, you can create content on topics that will resonate with the right people.

3. Useful Content

Put yourself in your audience’s shoes. What do they want to see? Get to know them and you will soon discover what content appeals to them the most. You can then create tailored and targeted online campaigns for your desired audience from the off.

Examples of useful content include:

• Infographics
• Videos
• Interactive content like quizzes, polls, surveys and questionnaires
• User guides
• List format posts

However, this will ultimately depend on your target audience, so remember that it’s important to do your research first before you start creating your content

4. Creativity

Make the most of relevant, upcoming events and breaking news stories to make your copy instantly connect with your audience.

5. Frequency

With 3.17 billion Internet users browsing the web every day, it’s never been more important to keep active online on different channels, whether that’s social media, webinars or blogging. This will help increase brand awareness and traffic and will also improve your rankings and conversions in the long run.

4.Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:

• Facebook
• Instagram
• Twitter
• Pinterest
• You Tube
• Linkedin

5.Pay-per-click advertising (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Purpose 

Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

6.Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organicsearch engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers.[1] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

7.Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Advantages

Email marketing is popular with companies for several reasons:

• An exact return on investment can be tracked ("track to basket") and has proven to be high^[vague] when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.^[4]
• Email marketing is significantly cheaper and faster than traditional mail, mainly because of the high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing, and mailing.
• Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior.
• Email provides a cost-effective method to test different marketing content, including visual, creative, marketing copy, and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of marketing campaigns, both print and digital.
• Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive the email.^{[citation needed]}
• Almost half of American Internet users check or send email on a typical day,^[5] with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.^[6][7]
• Email is popular with digital marketers, rising an estimated 15% in 2009 to £292 million in the UK.^[8]
• If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses