SEO Important Things

Keywords :

·        

             1.   Long Tail Keywords :

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail)

·         2. Keyword Density :

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

·         3. Keyword Proximity :

The keyword proximity refers to the distance between the search term's individual keywords       

1.SEO FRIENDLY URL :

A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. 

Rules For Seo Friendly URL :

1.      Small Letters

2.      Include Main Focus Keyword

3.      Each Word Must Be Separate By Hyphen (For Ex . digital-marketing-course-in-vile-parle)

2.Page Title :

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages.

It should include main keyword.

For Ex : <title> main focus keyword </title>

3.Search Engine Title :

It is a title which generally focused by search engine hence it is called as search engine title.

We can keep is same as page title

For Ex: <meta name=”title” content=”main focus keyword” />

4.Search Engine Description (Meta Description )

Here we have to describe our webpage including main focus keyword

For Ex : <meta name=description content=”description including main focus keyword” />

5. Post Title

It should include main focus keyword

Note : Your Post Title And Permalink Should Not Exactly Same , Here We Have To Maintain Distance (Keyword Proximity )

6. Post Content

a) Heading <h1> main focus keyword </h1>

b)Paragraph <p>Include Main Focus Keyword In First 100 Character

c)Paragraph Should Contains Minimum Two Internal Links And Two External Links

For Ex : <a href=”digital-marketing-course-in-andheri.html” title=”main focus keyword” >anchor text </a>

Note :  If possible than keep main focus keyword in your anchor text or keep relevant keyword

d)Image Optimization :

Image name should include main focus keyword

Image alt attribute should include main focus keyword

For Ex :

<img src=”digital-marketing-course-in-andheri.jpg” alt=”digital marketing course in andheri” />

And keep so on for heading <h2>main focus keyword</h2>

<p>same as points (a) to (d) </p>

Same For <h3>main focus keyword</h3>

<p>same as points (a) to (d) </p>