Tuesday, 21 November 2017

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Video Campaign With Cost Per View

# Creating a video campaign with cost per view (CPV) bid strategy

Steps :
1.Go to campaigns
2.Click on add campaigns
3.Choose video campaign
4.Campaign Name - Vissicomp video tutorial - Type = Video
5.Video ad format - Instream ads or Video discovery ads
6.Bidding : Maximum CPV - Budget 500 Per Day
7.Networks :
   You tube search
   You tube videos
   Video partner on the display network
8.Location-Radius Targeting
9.Save and continue


# Create ad group and ad

Steps :
1.Type - video - standard
2.Ad group name - digital electronics
3.Video ad - your video url
    Choose Video ad format - instream ad
4.Bidding
   Maximum CPV  - 1
   Popular videos bid adjustment - 1%
5.Display url
6.Final url
7.Campaign Banner
8.Ad Name
9.Bidding
   Maximum CPV 1
   Popular videos bid adjustment - 1%
10.Preview ad stream ad
11.Targeting- Demographic and interests


#Predicted Budget

1.Per Week
   Budget Spent -500
   Views - 4.2K to 4.9K
    Avg CPC - 0.65

2.Per Day
   Budget Spent - 500
   Views - 600-700
    Avg CPV - 0.65

#Video Discovery Ad

Steps :
1.Go to vissicomp video tutorial campaign
2.Click on ad group
3.Enter group name
4.Video ad -enter url
5.Select Video discovery ad
6.Enter Headline And Description
7.Landing Page - Select relevant option from two options
8.Ad name
9.Bidding
   Maximum CPV 1
   Popular videos bid adjustment - 1%
10.Targeting- Demographic and interests
11.Click on save and group



   

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