Keyword Match Type

Keywords :

   Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries."

 Types of keyword match type :

1.Broad Match 

     Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.

Example

Broad match keyword:	Ads may show on searches for:
low-carb diet plan	carb-free foods low-carb diets low calorie recipes Mediterranean diet plans low-carbohydrate dietary program

2 .Exact Match

     Exact-match keywords refer to search results that perfectly match all of the keywords in the search query, exactly as entered. Historically, exact-match keywords are important for both organic and paid search, and are a frequent topic of SEO debates. 

Example :

3. Phrase Match 

     Phrase match is a keyword matching option whereby Google Ad Words matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as:

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match.

So, working off of the above tennis shoes analogy, creating a phrase match for "tennis shoes" would result in the following potential matches:

Queries My Ad Shows Against:

• tennis shoes
• best tennis shoes
• tennis shoes for sale

Queries My Ad Won't Show Against:

• shoes tennis
• tennis shoe
• tennis sneakers